The alternate universe that is Great Britain looks better and better every day. We’ve praised them for their legalized gambling, and if you’ve ever leafed through one of their newspapers, you might think Kylie Minogue is their new Archbishop of Canterbury.

Sure enough, those two worlds have collided. The Sun and the News of the World have gone into partnership with Ladbrokes, the largest retail bookie anywhere. Check out the Sun website, scroll down their table of contents (past “Ibiza Exposed” and “Superbabes”) and you’ll find SunBet or “Betting”.

We need this type of partnership on this side of the briny. Bookies need the exposure, and newspapers desperately need the revenue. All Page 3 kidding aside, there are some of us who still care about good journalism (like The Guardian), but not nearly enough to fund it through our patronage. So let us gamble already. It could even help make the comics page relevant again.

This entry was posted on Tuesday, August 28th, 2007 at 1:45 pm and is filed under Betting News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.